From our family to yours

BPA-Free

Sustainable

Mould-Free

Non-Toxic

Welcome to Up Up & Grow, your home for thoughtfully designed, non-toxic toys and baby essentials loved by parents and little ones across the UK.

Whether you’re a parent searching for safe, stylish products or a gift-giver looking for something truly special, you’ll find joy in our range of BPA-free silicone teethers, mould-free bath toys, playful favourites and organic cotton must-haves. Each item is thoughtfully designed to nurture your child’s development while giving you peace of mind.

As a family-run business, we’re dedicated to offering eco-friendly, high-quality toys that kids adore and parents trust. Explore our collection today!

Fatima + Mo

WHY CHOOSE UP UP & GROW?

loved by parents & littles

250+ happy families across the UK

where playtime sparks growth

boosts creativity, motor skills & problem-solving

grows with your little one

crafted to support baby to toddler milestones

safety meets style

BPA-free, eco-friendly & thoughtfully designed