Up Up & Grow was born out of a specific moment… when we discovered mould hiding inside our daughters’ bath toys. That sparked our mission to curate a collection of safer, more thoughtful toys that parents like us could trust completely.

Our products are designed with your little ones in mind – made from 100% BPA-free food-grade silicone, sustainable natural wooden materials and GOTS-certified organic cotton. They’re not just toys, they’re tools to spark curiosity, encourage learning through play & inspire magical moments between you and your little ones.

We believe in nurturing development through simplicity and quality, which is why many of our toys are inspired by Montessori principles. Everything we offer is crafted to be safe, stylish and practical, perfect for modern families who value eco-friendly choices.

Come say hello on Instagram @upupandgrow, we love connecting with you, sharing stories and celebrating all the big (and little) milestones that make parenting so special.